The 'creative editorial panel' is a unique, cost-effective, client-centric concept. It’s formed from a scaleable team of highly-experienced and influential PR experts and world-class journalists specifically chosen to work with the client’s day-to-day communication and commercial needs.
The panel’s role is to take a ‘devil’s advocate’ approach, providing alternative viewpoints and perspectives on the client’s own ongoing narrative, based on the panel’s diverse experiences. In this way, the panel delivers interesting, bespoke and relevant creative concepts to the client on an ongoing basis.
As the client owns all the IP to the panel’s ideas, the client’s own PR and Communications team can then undertake any activation of the ideas. ForresterPR’s global team of media relations experts is on hand to support if necessary.