Strategic Automotive Start Up Communication Support


Established automotive PR and Communications works in a very formulaic way. Brand and corporate positioning is established over decades and product communications is based on the new model launch cadence. 

But what happens in a start up car company when it has no products, no corporate positioning or agreed messaging, no press office, no journalist relationships, no strategy? Very few automotive PR and Communication professionals have experienced the fluidity and turmoil of this vitally important period in the development of a new car brand. The difficulties and challenges creating an integrated PR and Communications strategy from a blank sheet of paper are unique, translating founders and CEO's holistic strategies into workable reality. ForresterPR is exclusively positioned to understand this challenging world. 

We've created highly effective strategic communications plans that establish the new brand's credibility and the roll out cadence that the whole business introduction is built around. These multifaceted plans are built around a vision of long-term brand building, message penetration and corporate success. We've also designed and built operational press office functions, establishing the systems and processes needed to establish the new brand with their target media audiences.  These plans include:

  • Understanding the business requirements and strategy, and turning those into a measurable, results-led deliverable communications plan to deliver on the strategy.
  • Audits of the effectiveness of all PR and Communications activity based on output vs results.
  • Research-based editorial media targeting, using internal Marketing consumer data and knowledge.
  • Understanding of how to reach out beyond the ‘low-hanging fruits’ of the client-focused media set to the broad lifestyle, technology, corporate and business media, based on the client’s own consumer data and understanding.
  • Effective thought leadership positions for the client. 
  • Ongoing support and guidance to the PR and Communications leadership team on developments and improvements.