About ForresterPR

Two decades of global automotve PR and Communications leadership experience, with a unique skillset in start-up and electrification brands.

Duncan Forrester is the Founder and Managing Director of ForresterPR Ltd.


He is an award-winning, globally experienced, PR and Communications leader with over 30 years in the automotive industry, 20 years' expertise in PR and Communications and, uniquely, the experience of creating a number of global Public Relations and Communications functions for start up automotive and  / or electric vehicle brands. He's a recognised expert in developing the perception, and protecting the reputation, of global premium, luxury and performance automotive companies. 

As a member of the global Executive Management Team of Polestar, Duncan Forrester was the communications architect for Polestar's disruptive, non-traditional launch and communication strategy for the new brand and its first two products, from a blank sheet of paper. From pre-launch, through a two-year, worldwide programme of media communications and customer event activity, his plan developed the awareness of the new Polestar brand.

Having sought, and never found, a specialised start up and electric vehicle agency, ForresterPR was created. The consultancy builds on the unique insights and experiences of developing a new car company, and is supported by a global team of operational media relations experts.  

Alongside Polestar, Duncan Forrester has worked in senior global leadership positions for some of the world's most recognisable car manufacturers including Volvo Cars and McLaren Automotive. Outside of the automotive industry, he has also previously translated his automotive skills and experience into the marine and yachting world, supporting well-known luxury brands including Princess Motor Yachts, Ben Ainslie Racing, The America's Cup World Series and Scorpion powerboats.