Automobili Pininfarina

Duncan Forrester supported the Automobili Pininfarina Marketing, PR and Communications team to launch the world’s most expensive and exclusive electric vehicle - the £2.6M Battista Anniversario, created to celebrate 90 years of the Pininfarina SpA design house.

For the launch, Duncan Forrester was used by the central Automobili Pininfarina team as their Head of EU PR, leading the European media relations campaign, responsible for all written assets, content distribution, and translation into multiple languages. Duncan also supported the preview launch event at the Pininfarina SpA design studio in Cambiano, Turin. 

The launch campaign generated over 500 online articles, and reached a potential audience of over 4 billion globally, generating a value of over £50 million.

“Big thanks to you for your input since the turn of the year. Very solid results and you’ve been a real pleasure to have in the team. Hopefully we can work together again in the future”.

Chief Brand Officer, Automobili Pininfarina

Following the success of the launch, in late 2023, Duncan Forrester returned to support Automobili Pininfarina as its Chief Communications Officer, responsible for Brand, Digital and Prospect Marketing, PR and Brand Experience events.

automobili-pininfarina.com