Electric vehicle Marketing, PR & Communication consulting

The automotive industry is going through its largest ever change, with climate change and air quality issues forcing legislators to impose ever-tightening regulation on the industry. The immediate answer is vehicle electrification. 

Today, there is also a gulf of misunderstanding of the consumer benefits of electric vehicles and electrification. Automotive companies are spending future-defining Research and Development budgets on creating electric vehicles that the majority of customers are not currently buying.  

A new commercial and communication imperative needs embracing; a different, more engaging narrative around electric vehicles. Automotive companies are shouting ever-more loudly about their electrified aspirations, yet it’s falling on deaf ears. Brands need to tell the electrification story to create an emotional pull towards electric vehicles, rather than just today’s pragmatic, rational push, which sales results tell us isn't working. 

The offer from ForresterPR is straightforwards. Help and support the Marketing, PR and Communications professionals from established car companies, as well as start-up automotive brands on their journey towards an electrified future, to cut through the congested landscape. 

ForresterPR's experience can help differentiate a brand from their established competition and connect their electrified products and messaging in an emotional and engaging way. Thus, potential consumers feel educated in the benefits of electromobility, helping them down the purchase funnel.