First Mode

First Mode is the world leader in the decarbonisation and electrification of Ultra-Class mine haul trucks, with operations in the UK, US, Australia, South Africa and Chile.  First Mode designed and delivered the world's largest ever hydrogen fuel cell-powered vehicle and manufacturers retrofit hybrid electric powertrains to decarbonise existing mining truck vehicle fleets. 

First Mode initially engaged ForresterPR to provide strategic Marketing, PR and Communications support for an ongoing funding round, serving as Interim Global Head of Marketing and Communications, and an Advisor to the Executive Team. The remit quickly pivoted to manage the external communications of the sale of the business and advise the Executive Team when its majority shareholder concluded their funding.

Ultimately, ForresterPR managed the strategic reputation communications of the company as it entered Chapter 11 bankruptcy protection in a US court-supervised sale process, the sale of the company, and the wind-down of the remaining entities and assets. 

"I appreciate all the support you have provided myself and the team during this tough period. I really enjoyed working with you, and your approach to communications was aligned with how I am comfortable doing things." 

Chief Executive Officer of First Mode

firstmode.com