!important Safety Technologies offer the world's first app to predict accidents between pedestrians, bicyclists, motorcyclists and vehicles, and triggers the car’s brakes before a collision occurs. !important works with car manufacturers, telecomms companies and governments, improving road safety for all, with a mission to save one million lives over the next decade. In an autonomous world, !important effectively provides the safety belt for pedestrians and is the international P2V (person to vehicle) standard for the automotive industry.
The downloaded !important app creates a virtual protection zone around each individual, via their mobile device, constantly monitoring the speed and trajectory of personal movement. The app communicates the user’s anonymized location coordinates to all nearby certified automated vehicles. The app’s data feeds into the vehicle’s sensor input to ensure the pedestrian is recognised and tracked to prevent collisions.
With its automotive start-up experience, ForresterPR was brought in to design and develop a PR and Communications strategy and manage the US-focussed media outreach specifically targeting automotive media and influencers.