Strategic automotive start-up Marketing and Communication

Established automotive Marketing and Communications works in a very formulaic way. Brand and corporate positioning is established over decades and product communications is based on the new model launch cadence. 

But what happens in a start-up automotive company when it has no Brand, no products, no corporate positioning or agreed messaging, no press office, no journalist relationships, no strategy? Very few automotive Marketing and Communication professionals have experienced the fluidity and chaos of this vitally important period in the development of a new vehicle brand. 

The challenges and opportunities when creating an integrated Marketing, PR and Communications strategy from a blank sheet of paper are unique, translating Founders and CEO's holistic visions into workable reality. Having now undertaken this many times, with Polestar, INEOS Automotive, Volta Trucks and a number of other brands on their early journeys, ForresterPR is exclusively positioned to understand this challenging world. 

We create highly effective strategic communications plans for start-up automotive companies, designed to differentiate the newcomer from the competition, and establish the new company's credibility that the business introduction is built around. These multifaceted plans are founded on a strategic plan of long-term brand building, message penetration and corporate success.